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As Affinion Loyalty Group celebrates their thirtieth anniversary this year, we reflect on how the loyalty industry has changed and grown during the past three decades!

During the past 30 years, Affinion Loyalty Group (ALG) has become a powerhouse in the loyalty space by believing that this mantra, “Converting Customers into Fans,” is key to their clients’ success. Thirty years is a long time. And in an industry as dynamic as loyalty marketing—rife with rapid change, consolidation, influences of....

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