Five Steps Loyalty Programs Need to Take to Remain Relevant in a Post COVID-19 World
The COVID-19 pandemic is an unprecedented crisis with significant impacts on our everyday lives, as governments move to control it while fundamentally reshaping consumer behavior. From limiting travel to restricting purchases of all kinds, many consumers have shifted to survival mode as they contract their spending and settle in and prepare for an extended period of economic uncertainty. At the same time, businesses are....

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