Maya Angelou famously stated, “people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  Leading organizations have already realized that the customer experience is the brand and it’s why CMOs are looking to pivot their loyalty programs from transactional to relational.  Many of these executives recognize that their loyalty program originally germinated with a business challenge and/or an idea founded in business principles:

  • Recognizing....

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