(The following story is true. The names have been changed to protect the innocent ... and prevent the guilty from suing.)

Meet Mark, the friendly customer service representative at a car dealership that shall remain nameless. Needless to say, it’s one of the top five “luxury” brands, where brand loyalty is incredibly high.

Now, meet Stella. Stella is one of my friend’s mothers. She’s fiercely independent, older but not ancient—in her mid sixties—and appreciates the good things....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content