The mobile payments space is crowded and confusing. With many players and technology options emerging, retailers are confused as to which mobile strategy is right for their business. Because of this, retailers often don’t realize that they already have the tools available to build the foundation for a successful mobile payments and loyalty program at their fingertips. Coupons, gift cards and loyalty points, while not always perceived to be the sexiest forms of marketing, are tried-and-true tools of the retail trade that together....

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