With the proliferation of new and disruptive travel and hospitality options (Airbnb, Uber, Lyft, etc.) and the common traveler focused on price to make stay decisions, travel brands are experiencing losses in market share and loyalty from their customers. Customers want more, such as diverse ways to redeem points, deeper engagement, quicker gratification, flexibility, relevance and easier processes. The traveler is empowered and in control. They want to earn points and “reap the benefits” of their travel stays. However, many....

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