Promotions play a big part in the success of many brands’ marketing initiatives and have attracted millions of members to join, engage, and advocate the fun and excitement promotions generate. A successful promotion can drive strong recruitment into a brand’s CRM strategy to communicate relevant and personalized messages to an engaged audience – continually feeding the loyalty cycle. On June 7th, at 1 PM EST, Leigh Thornberry, Vice-President, Loyalty & Consumer Engagement and Anthony Aguiar, Loyalty....