Mobile optimization and mobile customer engagement are pivotal pieces of the customer loyalty puzzle at The North Face.

The North Face recently earned a Silver Award in the Loyalty & Rewards Program category of the Loyalty360 Customer Loyalty Awards held at the 10th annual Loyalty Expo.

Ian Dewar, senior manager customer lifecycle, The North Face; and Monica Paul, loyalty program manager, The North Face, talked to Loyalty360 about the company’s focus on mobile optimization, mobile customer....

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