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Most loyalty programs were conceived decades ago and still largely follow traditional “earn and burn,” transactional, points-based program structures. However, new technologies (e.g. mobile, the Internet of Things, social etc.) have given us the ability to conceive of entirely new paradigms in loyalty, moving well beyond what we see in the marketplace today. Marketers are beginning to catch up to the possibilities opened up by these technologies, incorporating them into programs.
Technology is not just....
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