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According to one loyalty-fraud prevention group, there is an estimated $1 billion lost to fraud in loyalty programs each year and no one is entirely immune to it ‒ some of the most well-known brands across industry verticals experience huge losses from loyalty fraud. And, while customer experience and fraud don’t always go together, fraud can have significant negative impacts to the customer experience. Ensuring that the customer experience stays on par with customer expectations is vital to a company’s....
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