Influencer Marketing is no newbie, the buzz term has been in the industry for some time now, but it seems to be gaining attention – especially in automotive circles. Based on the concept of influencer marketing, celebrity endorsements have made their rounds in the automotive industry, employing the celebrities’ popularity to boost brand awareness, and of course, sales. Auto campaigns have included a range of superstars, including the likes of Jennifer Lopez and Lebron James. But today, influencing is no longer set aside for the....

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