1. Social Media
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“Social media” is the loyalty buzz phrase of the day.  There is an endless stream of commentary and recommendations on how to best leverage social media in marketing.  In fact, you can’t throw a stone without hitting a social media expert. 

With ALL the information available on the topic, how do you sort out what recommendations are best for you, your organization and the customers and industry you serve?

The biggest mistake we see made in social media is activity....

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