The 2019 Loyalty Expo saw leaders from throughout the industry gathered to discuss the common trends that their brands have recently addressed. Many told stories of how their brands have overcome challenges that arose as the result of changing customers and changing technology. For instance, Hope Tannenbaum, Senior Director of CRM and Loyalty & Research at Foot Locker, showed attendees how her company was struggling to reach and engage its audience. However, through its new program, VIP, it was able to meet digital natives where they....

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