loy·al·ty   \ˈlȯi(-ə)l-tē\  a loyal feeling : a feeling of strong support for someone or something

ad·vo·ca·cy \ˈad-və-kə-sē\ : the act of pleading for, supporting or recommending a cause or course of action; active espousal

With brand evolution comes change—change in perspective and vision. There is a key difference between the definition of loyalty and advocacy. While....

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