Loyalty 360 had the privilege to speak with Shawn Bloom, General Manager for the SCENE LP movie rewards program. Shawn shares the inside scoop about what makes this unique program so successful and shares a bit about his customer loyalty philosophies.

Loyalty 360: Would you begin by telling us a bit about Cineplex and Scotiabank, and share what brought them together to create a rewards program?

Shawn Bloom: One wouldn’t think that an entertainment company and a bank would be a natural pairing....

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