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Brands around the country, particularly those doing business in California, knew 2020 would be a challenging year long before the coronavirus pandemic ever hit American soil. The minute the clock struck midnight on January 1, marketing departments around the country were sent into a flurry of last-minute action, having to readjust how they did business in the Golden State. That is because it was when the California Consumer Privacy Act (CCPA) officially went into effect.
The legislation intends to give consumers....
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