On January 19, Loyalty 360 member ePrize, a digital engagement agency specializing in mobile, social media, and web campaigns, announced the acquisition of Cellit, a mobile solutions company. Forecasting that 80 percent of campaigns will incorporate a mobile component developed by ePrize by the end of 2012, this acquisition is poised to have an influential impact on today’s consumer engagement marketplace.

Loyalty 360 had the opportunity to hear from Matt Wise, ePrize CEO, to learn more about the recent acquisition and how....

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