Loyalty programs are on the move. Can yours keep up?

Customers want stronger loyalty programs that transcend transactions. In 2019, loyalty programs need to understand customers on personal terms; forge reciprocal relationships that aren’t easily broken; and ultimately be more than just rewards and offers.

In the coming year, companies should move past traditional loyalty models—static, siloed, one-size-fits all offerings—and into the new loyalty landscape. Here is a roadmap for the upcoming....

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