Over the years, marketing has become a very significant tool for a competitive edge. The business environment, however, has become quite complex as well. From the very top down to the very customer end, processes have evolved and there is visible innovation in the way decisions are made now.
Marketers have discovered new strategies to target the customers as marketing technology has improved. It is not about just bringing in customers anymore; it is more about customer loyalty. The very end of every business is to earn....

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