The pace at which the mobile sector moves has always been incredibly fast, dramatically changing over years as new technologies come to the fore. The arrival of the Smartphone has been a major contributor to this change, and one of technologies it has ‘birthed’ is increasingly having a major impact on the very way consumers use their devices.
Disruptive, innovative over-the-top (OTT) applications and messaging services, running over high speed IP Networks have streamed into the market and have been adopted by users en....