At the recent inaugural Engagement Expo, the refrain from marketers (although more inquisitive and loquacious) remained the same: brand engagement and loyalty in this economic environment continues to be a challenge. They’re striving to determine: How do we most effectively manage in this era of brand malaise? How do we make our communications programs and marketing messages work most effectively?

In the midst of a challenging economic environment, we as consumers want the brands (much like our family and friends) with....

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