We’ve barely begun to scratch the surface of loyalty’s potential. It’s capable of so much more, but a focus on platforms is hindering brands’ abilities to better serve their customers. Strategic design and in-depth analytics combined with an adaptable platform and a commitment to the customer create far greater impact.

Today, loyalty is focused largely on martech. Martech seems to align best to our love of innovation and promises to solve all of our deepest problems with a ....

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