It wasn’t long ago that talking about customer emotion in a business context earned eye rolls and chuckles. Now, companies increasingly appreciate the role that emotion plays in determining whether customers choose to do business with us, continue to do business with us, and refer others to us.
Is your business one that is ready for this paradigm shift from a purely transactional decision making process to one where emotion has true impact? If you’re not sure, consider this the following:


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