A successful customer loyalty program is a two-way street. The program owner rewards customers for desired behavior, in exchange for higher sales and repeat customer visits. 

Ultimately, loyalty is one of the strongest tools to influence and track customer spending. Communications seems to be the challenge with loyalty programs; did you know that “85% of those surveyed said that they haven’t heard a single word from a loyalty program since the day they signed up”?1 Communicating with customers....

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