A successful customer loyalty program is a two-way street. The program owner rewards customers for desired behavior, in exchange for higher sales and repeat customer visits. 

Ultimately, loyalty is one of the strongest tools to influence and track customer spending. Communications seems to be the challenge with loyalty programs; did you know that “85% of those surveyed said that they haven’t heard a single word from a loyalty program since the day they signed up”?1 Communicating with customers....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content