In the age of real-time marketing, omnichannel access to customers, Big Data, personalized communication, and aggressive competition, it’s becoming increasingly vital for brands to implement a framework to leverage all of this stimuli (data) seamlessly. The reason? Marketers need to establish a common practice to create relevant, right time, profit-yielding customer experiences. 

One such framework that is gaining traction in the marketing world is called the OODA (Observe....

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