We’re living in a time of great disruption for brands and customers, with our day-to-day lives and routines, relationships and financial well-being being upended by the COVID-19 pandemic and associated travel restrictions, lockdowns and “social distancing.” For some brands, particularly travel and hospitality brands, smaller players with lesser access to the capital markets, and independent businesses, this crisis is potentially an existential threat.
 
But we’re all in this together. As much as....

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