Watch any episode of the reality series Undercover Boss featuring a retailer or restaurant chain and you’ll see the same thing. The boss struggling with the cash register and quickly realizing the company’s POS system is terrible. This clearly can affect top line sales, but what isn’t immediately recognized is the possible impact on loyalty, particularly for those who want to rely on POS to drive the customer-facing part of their program, especially from a data gathering perspective.

“A wide....

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