Times are tough and that means grocery shoppers are looking around to get the best deals. But what you might not expect is the level of retailer disloyalty they are displaying, along with the fact that almost half of all purchasing decisions are made in-store, even in this digital age.
In the UK, brands and retailers spend more than £1.2bn on point-of-sale (POS) communications and a further £14bn on price promotions annually. To get under the skin of how shoppers react to these messages, and how they react to....