The numbers are staggering. With a potential reach of more than 5 billion people across the globe, and an impressive 98% of messages being opened and read, it hardly comes as a surprise to learn that SMS is currently witnessing resurgence in enterprise customer engagement activity. Many enterprises are re-evaluating the power of SMS and placing it as a focal point for outreach to customers. And this is just the start.
Today, consumers from every walk of life continue to remain inundated with marketing messages from a realm of....