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Square Peg, Round Hole: Why B2B CRM is Failing B2C Marketers

Ask a sales or marketing manager to name the one tool they’re unable to live without and they will almost unanimously tell you a quality, customized CRM. Ask them which tool causes them the most grief and there’s a good chance you’ll get the same answer.

A CRM is the backbone of any organization because it allows for the management and analyzation of leads, customers and accounts for the purpose of improving business relationships, reducing churn and increasing customer retention. However....

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