Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick glance of apps on any given cell phone will show that Facebook has a lot more competition these days. While social media started as a way to connect with friends, it has transformed into a way for brands to connect with customers in a more personalized and intentional way to build loyalty.
Social media is a daily part of our lives. In the US, there are approximately 247....

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