There are numerous ways to connect with customers these days, everything from mobile apps and social media to in-person events and customer service calls and emails. While brands must strive to craft a cohesive customer experience, they must also not overlook the unique importance of connecting with customers via voice communications. This is especially true for smaller businesses that may have more incentive to capture and retain new customers.
Carefully thought-out touch points can help to convert and grow customer....

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