Customers nowadays have a wider range of options for banking and are bombarded with more advertising than ever before. Apps, ads and services are all competing for diminishing slices of a customer’s attention. Indeed, loyalty program participation in the financial services sector has declined by 44 percent in the past two years. As interest in digital services grows, particularly among digital natives, banks have an opportunity to reverse this decline in loyalty program interest.

Successful loyalty programs make....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content