The history of Russian loyalty market started not so long ago. In 1998 it consisted of just three members – 2 air companies (Transaero and Aeroflot) and a restaurant chain Rosinter with its “Honored guest” program. Today no one knows exactly how many loyalty programs exist in Russia, but the right answer is “many”.

The boom

The recovery of economy turbulence 2008-2009 caused the unseen interest of Russian business owners in customer loyalty followed by thousands of new....

Membership and Pricing

Videos and podcasts

Membership and Pricing