When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others.

Luxury product makers invest significant funds to create the allure and illusion associated with their privileged products and experience. Commanding high margins for seemingly commodity products, they need to adhere to the highest standards of customer experience, satisfying and delighting the most demanding and discerning customers....

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