The topic of loyalty programs in the digital age has emerged directly from our observations and discussion with customers. We saw many companies struggling to assess and select, from a vast pool of tech novelties, which innovations were a better fit to the needs of their digital customers, and thus, which are the most impactful to their bottom lines.

Especially companies that operate ‘old-school’ programs based on points for transactions only, experience the largest loss in customers’ activation and loyalty.....