In 2007 Sephora launched the BEAUTY INSIDER client loyalty program as a way of thanking clients with special products, exclusive events, and an all-access pass to personalized beauty. The program is available in Sephora stores nationwide and at www.sephora.com. In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for BEAUTY INSIDERS giving clients access to exclusive gifts, event invitations, and early access to select products. 

And now the BEAUTY INSIDER loyalty program has taken another key....

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