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Personalization is a key component of driving customer loyalty, especially in an entertainment industry that is built almost entirely on emotion. Regal Cinemas recently revamped their Crown Club loyalty program with this in mind, and the result is a system that offers moviegoers more choice than ever before in how they earn and redeem points.
 
“Being an industry leader, we’re always looking for ways to innovate and maintain our edge on the competition while rewarding our loyal guests,” said Kelly....

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