Extole DiagramWhat is the missing piece from the classic marketing funnel? Everyone talks about turning loyalty into new customers. What’s missing is the arrow that you see in marketing funnel diagrams that connect the bottom of the funnel to the top of the funnel. Build a great referral program, and you have found the missing piece.  

Traditional loyalty programs often contain brands’ most....

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content