Bill Linehan, Chief Marketing Officer for Red Lion Hotels Corporation (RLHC), wants employees to know the names of every customer who walks through their doors.

RLHC wants to shift the paradigm on loyalty as it rolls out its Hello Rewards loyalty program−set to be fully implemented in October. Hello Rewards is about recognizing and rewarding members for doing things they already love to do.

Log in with your Loyalty Management subscription or Loyalty360 member credentials to access this Loyalty Management article.
Loyalty360 members can access a variety of member-only content including Loyalty360 In-Depth Exclusives, Analyst Briefs, all Loyalty Management articles, Hundreds of On-Demand Webinars and more.

Recent Content