1. Brand Corner
  2. Loyalty / Rewards Programs
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This is the second part of a fascinating Loyalty360 Q&A with Melissa Studzinski, Vice President, Customer Relationship Management, CVS Pharmacy. Part 1 was posted on June 1.

How long has CVS had a loyalty program and how many members are there currently?

ExtraCare, CVS Pharmacy’s savings and rewards program, was the first comprehensive, chain-wide loyalty program for a....

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