Q1 Study Shows Winners and Losers in Retail Loyalty

Urgent actions are required in a post COVID-19 marketing environment
 
In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering a highly discriminant basis for prediction of future behavior.

To access the entire report, “The Retail Brand / Loyalty Program Gap Report”  click here -