As loyalty programs are becoming more complex within the restaurant industry, it’s important to take time to review your program to ensure it continues to meet the wants and needs of your diners. Schedule time to evaluate your program and test. Ask yourself:

  • What can we do to reduce friction to purchase? With the continued growing number of places and options to purchase food, it’s important for restaurant marketers to minimize friction with their dining experience. It’s easy for consumers to....

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