The faces that customers first see with any brand can be a make or break experience.

Kelly Linstroth, director of marketing & fan insights for the reigning World Series Champion Chicago Cubs, talked to Loyalty360 about how employee loyalty and/or engagement ignite customer loyalty.

“Associates, especially frontline associates at the Cubs, have public facing roles that allow them to have daily interactions with customers,” Linstroth explained to Loyalty360. “Their engagement is critical to....

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