Price sensitive consumers can be loyal, high spending shoppers, and active brand advocates, according to new research from customer science company dunnhumby. Justin Petty, Vice President of Media Solutions, dunnhumby, participated in a most interesting interview with Loyalty 360 CEO Mark Johnson.

According to dunnhumby’s report, “Using Advertising to Engage the Price Sensitive Consumer,” price sensitivity does not equate to brand promiscuity. For example, the report indicates that social brand advocates and CRM....

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