A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.

As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program. When was the last time you refreshed your program? Is it time for a relaunch or....

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