John Dillon, SVP and CMO of Denny’s, told Loyalty360 that personalizing the customer experience is a win-win for the customer and the company.

Denny’s officials take great pride in personalizing the customer experience to gain a greater understanding of their customers and meeting or exceeding their expectations.

Loyalty360 talked to Dillon about this and other key issues related to customer loyalty.

What specific customer insights/lessons have you learned in recent years that....

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