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Payback Time: What Your CFO Wants to Know About Your Loyalty Rewards Program

Advanced analytics techniques are enhancing loyalty program investment cases and helping to more consistently blend financial and marketing objectives.

Most customers love being rewarded for brand loyalty, and businesses love loyal customers. It’s a simple formula that has seen loyalty programs multiply and expand across a whole range of industries over a period of many years.

Investments in loyalty programs can therefore now generate some big numbers – unredeemed points, for example....

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