Retail establishments routinely fight to win over the best customers. Those with expendable funds and/or a willingness to use credit to buy products from them. While its challenging, those that build the right customer experience have found loyalty in a very price conscious market. Companies like Amazon, Overstock.com, Target, and even Best Buy now have found unique ways to set themselves apart and create loyalty.

Similarly, financial institutions looking to grow loan volume often focus their marketing on their prime....

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