Customer loyalty has certainly changed in the past decade. Now, according to Jeanne Bliss−the founder and President of CustomerBliss, and co-founder of The Customer Experience Professionals Association−consumers have little patience for marketers that don’t know who they are.

Bliss told Loyalty360 that the “You Know Me” customer experience has never held more importance among consumers.

“Big data is supposed to be a panacea,” Bliss said. “For years, companies have....

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